Solouk was co-founded in 2015 by Mohi Amirkhani and Yousha Bashir. Their shared passion for fashion design and similar taste in style led them to launch the brand together. After earning her BA in Tourism Management in 2013, Mohi discovered her love for the fashion industry and pursued further independent education and study. Yousha, on the other hand, is a multi-disciplinary artist who earned his BA in Visual Arts in 2011 and has exhibited his work internationally. His passion for fashion design stems from his love for visual arts.

Solouk's signature style is characterized by a minimalistic approach that is balanced by intricate compositions. The designs feature dynamic energy flow achieved through the use of asymmetrical lines, shapes, and strategic draping, as well as the incorporation of intricate patterns and organic fabrics. These key components tie Solouk's collections together and create a unique aesthetic that is both visually striking and timeless. With their combined backgrounds and creative vision, Mohi and Yousha have established Solouk as a distinctive and innovative brand in the fashion industry.