Farzaneh Radmehr is the founder of the brand Pictorial. Farzaneh started her career as a photographer and then later on explored working in digital drawing and fashion design which led to the creation of the brand Pictorial in 2016. Pictorial was founded to change the standard image of appropriate outfits for women in Iran. In the process, Farzaneh created job opportunities for people in Bandar Abbas, a city in the south of Iran and is currently working with a small group of women and men to create her art.