Golnar Ahmadian and Hediyeh Maadi Tehrani are the co-founders of Lo’bat accessory. The name Lo’bat comes from an ancient term used to compliment Persian women; meaning beautiful lady. The name resembles the impact of persian culture on modern fashion design. In other words, the designs highlight a contrast between softness and hardness, ideally to make any lady feel confident.
The Lo’bat girls have always kept their consciousness about the material that they use and its potential impact on the environment. As such, in efforts to minimize any environmental damages, Lo’bat decided to follow the ‘green trend’ and use papier-mâché and recycled materials to have the least negative impact on the environment. This has inspired other fashion designers to follow this conscious environmental trend as well .