Fractal seeks to provide simple, minimalist dresses with geometric structures. Ana and Saba, the co-founders and designers of Fractal, are both architects that have used the basics of architectural design in clothing design and have attempted to combine the fundamentals of engineering and art in their creation. They chose the name Fractal because of their interest in today's world-class architecture. Fractals are infinitely complex geometric structures that are self-similar across different scales and are created by repeating a simple process over and over in an ongoing feedback loop.